Difficult is worth doing: Honda Accord Live TV Ad

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19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer's new advertising strapline: "Difficult is worth doing".


Organisers were yesterday hoping the weather in Spain would hold as the team practised. "There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it's for. If it doesn't, they won't," said Ian Armstrong, Honda's manager of customer communications.


The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.

Channel: Entertainment
Uploaded: May 29, 2008 at 4:08 pm
Author: bjones4

Length: 00:03:11
Rating: 4.83
Views: 191202

Tags: ad TV Commercial advert Honda Accord difficult is worth doing parachute skydive live

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Video Comments:
TESTRAJAN (November 16, 2008 at 6:42 am)
Great art man !!
FOXMcCLOUD74647 (November 14, 2008 at 6:02 pm)
hello mum! hahahaha
sjs2011 (October 20, 2008 at 4:36 am)
lol.. nice very well executed
shadex2 (October 19, 2008 at 11:04 pm)
yay!
LazyEye4 (October 18, 2008 at 11:19 pm)
The amazing part is the logistics of doing a live commercial. Just the timing and cameras, and getting the airtime right.
Floraiton (October 10, 2008 at 4:31 am)
True they neeeded like more people and should have done it all at once. I want my husband to organise an "I 'heart' you" in teh sky. siiigh. Plus I love their Spanish accents in this video.
nagupaez (September 27, 2008 at 5:20 pm)
a like for putoz
USGiorgi (September 13, 2008 at 3:51 pm)
Now they have to spell Koenigsegg. HAHA.
Alexdude333 (September 17, 2008 at 2:33 am)
lol
1bugleboi1 (September 10, 2008 at 2:34 am)
LOL at "hello mum" cute as